21 to 25 January 2025 | Jaarbeurs, Utrecht

Scholarship concept NOT

The NOT is the largest trade fair in the education sector and takes place biennially in Jaarbeurs, Utrecht.

For five days, tens of thousands of professionals in childcare, primary and secondary education and out-of-school care meet. That makes the NOT the place to bring your services, products and innovations to the attention of exactly the target groups you work for and obtain leads.

The next NOT will be from January 21-25, 2025 at Jaarbeurs, Utrecht. Want more information about participating?

Heart for education and child care

Despite the high workload, tens of thousands of professionals allow themselves a visit to the NOT, where they are completely 'up to date' in one day. Due to the many different exhibitors and a fascinating speaker program, the NOT is and remains of great value to both visitors and exhibitors.

Heart for education and child care, that's what it's all about at the NOT. About passion for teaching, guiding children and young people in their growth and well-being, as well as the personal development and growth of educational professionals.

New on the NOT

Of course, at NOT 2025 there will be plenty of attention and space for visitors to gain knowledge and share experiences.

New are the NOT Mainstage, the Mind Space and the "Working in Education Tour.

The program on the NOT Mainstage is put together in collaboration with various program committees and 1,500 education professionals. In addition, participating exhibitors will provide interesting sessions in various "Classrooms. And last but not least, the successful EdTech College can also be found on the exhibition floor in 2025.

Who visits the NOT?

Education and childcare professionals working in childcare, elementary, secondary and special education come to NOT to be informed and inspired about the latest trends and developments in the education industry.

  • Childcare and Extracurricular programs:
    Pedagogical employees and directors & management
  • Primary and special education:
    Teachers, internal supervisors, educational support staff and directors & management
  • Secondary education (including special education):
    Teachers and educational support staff and directors & management
  • Facility managers
  • ICT managers & coordinators

More leads with the online event platform

As a participant of the NOT, you benefit the digital event platform. You will find new potential customers that the platform searches for you based on your company profile. You can show them at a glance what solutions you offer. This allows you to get more return from your participation:

Lead Generation

  • Find new leads among suggested connections
  • Search for interesting matches yourself
  • Schedule appointments with promising prospect
  • Import them into your own CRM system

Thought Leadership

  • Promote your company extensively on the event platform
  • Convince online visitors of your expertise with videos and white papers
  • In addition, extend your exhibition period as this can be done in advance, during and up to 2 weeks after the exhibition ends.

Want to know more, call one of our sales & account managers.

Experience map NOT 2025

Five segments on NOT

To make it easy for you as a visitor, we have divided NOT 2025 into five (renewed) segments. All the offerings within a segment can be found together in one place. How convenient! What are the segments?

- Didactics (Hall 12)
- Physical learning environment (Hall 11)
- EdTech (Hall 11 - powered by IPON *)
- Professionalization & policy (Hall 10)
- Day trips, theater & culture (Hall 10)

*Innovation Platform Education and ICT Netherlands

We are here for you!

Good trade show participation depends on setting clear goals and proper preparation. Is the focus on getting new leads? Is customer relationship management important for your organization or is it mainly about brand awareness and/or presenting your innovation(s)?

Please contact us, we are happy to help you think about how to best achieve your business goals.

Partners